Always Hockey

Zac Bell is a viral hockey creator from Ontario, known for insane stickhandling and trick shots. After injuries ended his career in 2019, he built @alwayshockey into a global brand, partnering with top companies and inspiring millions.

Season 1

Full Auto on the ODR

Quick ODR session where I’m just letting it fly and enjoying the vibes—pure puck-on-stick therapy.

Ohio Stadium Warm-Ice Warmup

Short clip from a shoot/session where the conditions aren’t perfect, but I’m still getting reps in and having fun with it.

“Now That’s a Hat Trick”

I talk about growing up in a small town in Ontario and spending thousands of hours experimenting in my driveway—trying moves that honestly didn’t feel possible at first. Seeing versions of these tricks show up in NHL games now is still surreal, and it’s a reminder that creating your own lane can grow the sport.

New Skates, Zero Bake

I’m genuinely impressed with how they feel even without baking or sharpening yet—quick first impressions and some light skating to feel them out.

Morning Puck Line, Olympic Hangover

A quick training clip—hands moving, feet moving—while I’m still in my feelings about a big hockey moment I just watched.

BetterPuck Game POV (Brampton)

Short in-game POV where you can feel the pace and the adrenaline. I even throw my heart rate monitor up because… yeah, it’s cooking.

BetterPuck App Promo with Biz and Chippy

We do a little “where’s Biz?” comedy bit, then I roll into the pitch: BetterPuck helps you organize pickup, join games, and get matched—complete with two goalies and a ref. It’s commitment-free, pay-per-game, and built for competitive or casual runs (18+).

Missing the Finish Again

A short clip where the payoff moment doesn’t quite land—still a fun rep, but I’m chasing that clean ending.

This Rink Is Addictive

Simple appreciation post—just me soaking in a rink I’m obsessed with and getting some ice time in.

Bars Only

Quick clip focused on sniping and pinging iron—clean shots, clean sound, instant satisfaction.

I Just Saw a Goalie Fight

Pure reaction energy—one of those “wait, this is actually happening?!” moments that you don’t forget.

Tampa Top-Shelf Cans (Jai Alai Partner)

Quick challenge clip tied to the Jai Alai partnership: we’re firing pucks, calling shots, and celebrating the clean hits like it’s Game 7.

Empty NHL Arena ASMR

A vibes-only post—echoes, skates, pucks, and that “before the storm” calm that feels like hockey heaven.

Skeet Shooting with General Tire

Quick range clip—some close calls, then a clean hit. Not hockey, still competition brain.

Night Ice Hits Different

A short nighttime session—more mood, more vibe, less noise. The rink feels like it’s yours.

The General Tire Gauntlet

Quick stickhandling run through obstacles—tight hands, quick feet, and a clean finish through the setup.

Can-Target Challenge to the Top (Jai Alai Partner)

A chaotic, fast-cut challenge where it’s all about rapid reps, quick reactions, and celebrating every hit like it counts on the scoreboard.

POV: Delivering the Dangles (General Tire)

Short POV clip—just hands and flow through the setup. The goal is simple: make it look effortless.

Discover Cold Plunge Face-Off (Win + Charity)

We battle it out, and I take the win—20K goes to my charity choice, and the other side still gets 10K to a good cause. Then we cap it with the cold plunge punishment and a “rematch next year?”

Ice in Miami?!

A quick NHL-partner vibe post—palm trees and hockey energy in the same frame just feels wrong in the best way.

POV: Skating Through a Cruise Ship

A fun POV moment on a Norwegian Cruise Line setup—more “experience” than “training,” but still pure hockey joy.

Vacation Stickhandling (NCL Partner)

Short clip of me messing around with the puck on the cruise—proof that vacation doesn’t stop the hands.

Testing Winter Classic Ice in Miami

Quick look at the setup and some light reps—sunshine + hockey is still hilarious to me.

Miami Winter Classic Power Play Experience (BODYARMOR)

I contrast New York’s cold with Miami’s heat, then invite everyone to the Wynwood Walls takeover: live mural painting, food, hands-on hockey activations, and lessons—totally free.

NHL Street Championships Recap (GEICO)

Quick event highlight: great energy, great community, and a reminder that hockey culture is bigger than just arenas.

World Record Ball Hockey Invite (GEICO)

I share the details—Sunrise, Florida, Amerant Bank Arena parking lot, December 21—plus the best part: proceeds supporting Hockey Fights Cancer.

Is There Anything Better Than This?

A short, feel-good clip that’s basically just rink happiness—no explanation needed.

Giving Away Leafs Glass Seats

We start behind the Leafs bench, then head up to find two people to upgrade—walk them down, share the moment, and make their night.

Music to My Ears

A short “sound check” style post—skates, pucks, boards, or whatever the clip captured—because hockey audio is undefeated.

Snuck a Camera Into Heaven

Quick clip that feels like you’re not supposed to be there—pure rink magic, captured fast.

Golf Ball Roulette at The Clubhouse Orillia

Quick moment at The Clubhouse Orillia—showing the vibes, the game, and how good it feels seeing the space come together.

Hydrate, Dominate, Repeat (BODYARMOR)

A short partner post centered on staying fueled and ready—simple message, hockey energy.

We All Know This Feeling

Quick “if you know, you know” clip—one of those universal experiences every player/fan recognizes instantly.

NHL Arena to Yourself

A quick “pinch me” moment—quiet arena, open ice, and the kind of access you never forget.

Skating in Heaven

Short vibe clip—music, skating, and that peaceful feeling of having space to just move.

Islanders Suite Night (BODYARMOR)

Quick in-arena hype clip with BODYARMOR—good seats, good energy, and pure fan mode.

The Hardest Shot We’ve Ever Tried

A quick build-up-and-react post—more suspense than explanation, because the attempt is the point.

3-Shot Game with the Tkachuk Brothers

Quick clip of a competitive mini-game—adjusting, learning, dialing it in, and hyping good reps.

They Weren’t Happy About This One

The content reads like a prank, troll, or spicy trick-shot moment—short clip energy where the reaction is the punchline.

Trust Shot Challenge

Quick setup + payoff: someone commits, I commit, and we find out if the trust was deserved.

Thank You, Lightning (Rink Access)

Short gratitude post—NHL ice access is a dream, and I’m soaking up every second of it.

Shooting From Every Level (Lightning Arena)

I start down low, climb the sections, and keep firing as the angle gets crazier. It turns into a “how far can we take this?” challenge.

POV: Golfing With Canadians

It’s a full skit: polite “you go first” energy, hockey chirps, beaver tail jokes, and constant border banter. The whole thing is basically “Canadian hospitality” mixed with “hockey locker room” on a golf course.

My POV When I Step On the Ice

Short hype clip—more vibe than detail—capturing that switch-flip feeling when you step onto the sheet.

Testing the Tkachuk Brothers NHL26 X-Factors (EA Sports)

Quick EA Sports-style clip where I mess with the features/abilities and react to the results—basically “yup, that’s broken.”

I Don’t Even Know What to Call This (RBC Canadian Open)

The caption says it all—this one’s pure experiment mode. It’s a weird, wild attempt that’s more about the “how is this even possible?” factor than a clean explanation.

Easy, Hard, Impossible (Dude Perfect)

Quick teaser-style clip setting the stakes and showing how the difficulty ramps up fast.

BODYARMOR Assist (Hydration Ad)

A short partner moment tied to training: fuel up, stay sharp, keep the hands moving.

Trick Shot Day with Dude Perfect

We run through the levels—easy, hard, impossible—then bring in the “big guns” and crank it up. Big reactions, big makes, and the kind of day you don’t forget.

Sorry About Your Pans, Mom

A short “oops” style trick shot where the collateral damage is the joke—quick hit, quick reaction.

Signed Ovechkin Jersey Giveaway

I explain exactly how to enter (follow, comment) and set the timing for the winner selection. Simple giveaway post with a massive prize.

The Internet Asked for Another One

The caption suggests a repeat of a viral-style trick or moment. Without clear VO, I keep it simple: I’m running it back, bigger and crazier.

We’re Building a Golf Sim and Bar

Construction is starting, it’s early days, and it doesn’t look like much yet—but this is something we’ve been working on for months.

Meeting Ovi on a Historic Night

I talk about how much he means to me (my first jersey was his) and how grateful I am to have even a tiny moment with him on a legendary night. Quick interaction, huge memory.

Ovi Ties Gretzky (The Place EXPLODED)

Pure chaos, pure disbelief, pure hockey history energy. Just me yelling “no way” like everyone else in the building.

Putter vs Driver… Which Went Farther?

Short comedy clip where the result is so ridiculous it becomes the whole joke.

A Couple Yangles Back on Ice

Quick teaser post that sets up more to come—basically “we’re back” and “wait for the next one.”

Upper-Decky Gully Wrister Challenge

I hype it like a showdown—“best mouth on the internet” meets “best hands on the internet”—then we try to bury one clean. Big celebration when it finally clicks.

Gullet on Ice

Short clip where the move lands and my reaction is basically “what the hell just happened?”

First Hockey Shift in 7 Years (Michigan Attempt)

It’s a comeback-style clip—rust, adrenaline, and straight to chaos. Even if it’s not perfect, getting back out there is the whole point.

Creator Skills: Shootout Winner

Commentary-style highlight where I come in on the backhand and bury it, then the whole crew rushes the ice. Big finish, big celebration.

Creator Skills: Michigan to Open the Scoring

Highlight-style clip where the play builds, I circle behind the net, and pop the lacrosse goal to start things off with a statement.

POV Videos Are So Cool

Short format, immersive angle—this is me leaning into the style that makes you feel like you’re actually on the ice.

WJC Shootout: Latvian Goalie Was Unreal

Quick “no way” reaction post—just respect for a goalie standing on their head in the biggest moments.

FOREEE (Pain Edition)

Quick golf clip where something goes wrong (or almost does), and the reaction is the whole story.


© 2026 A Parent Media Co. Inc.
Victory+ is owned and operated by A Parent Media Co. Inc.

All text, graphics, audio files, code, downloadable material, and other works on this website are the copyrighted works of A Parent Media Co. Inc. All Rights Reserved. Any unauthorized redistribution or reproduction of any copyrighted materials on this website is strictly prohibited. Other product and company names are trademarks of their respective owners. This website contains simulated images; actual appearance may vary.